![]() ![]() "By continuing to expand our product line, we are redefining what a Barbie or Ken doll looks like to this generation," said Lisa McKnight, Senior Vice President and General Manager of Barbie in a press release. Ken's wardrobe also got an update, with outfits now ranging from business casual to athletic wear. While Barbie is a character within herself, she is known for her relationship with Ken-who, until now, has been created as a blonde-haired, blue-eyed, tan, muscular doll.īarbie's trusted partner will now have a whole new look, with Ken being introduced in ways that consumers have never seen him before.įifteen new Ken dolls will be introduced, including three body types, seven skin tones, eight hair colors and nine hairstyles. "The world's biggest toymaker, reported a bigger-than-expected drop in quarterly sales on Thursday, hurt by weak demand for key brands Barbie and Fisher-Price and due to big discounts to move inventory left after weak holiday sales." - Reuters (April 20, 2017)Ĭhildren are now more likely to see dolls on the store shelf that look like the women and men they see everyday and not just the classic blonde, petite Barbie that Mattel built the brand on. The rollout comes after weak sales for maker Mattel in the first quarter of 2017. ![]() New skin tones, hairstyles, body types and even eye colors have been created in an expansion of the brand's "Fashionistas" line. Mattel is introducing new Barbie dolls that will allow children to truly identify with being a Barbie girl (or boy) in a Barbie world, with its diverse "New Crew" collection.
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